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Our values

The rapid shifts in technology have dramatically changed the way people interact and engage with brands. As media, distribution and creativity are being disrupted, the distinction between online and in-store sales has been blurred.

55 is a new breed of data company that helps brands leverage data and technology, to engage people better, faster and cheaper. We are a proud member of You & Mr Jones, the world’s first BRANDTECH* group, since January 2016.

#Transparency+

We believe data is an asset that you should have full ownership of, and that it should be distributed across your organisation and put into action in a transparent and actionable way.

  • We help you make sense of every dollar invested with actual measurement, not estimates

  • We provide no black box models and help you unravel the mysteries of attribution, programmatic or third-party data with greater transparency on your customer’s behaviours

  • We are tech-agnostic and are not compensated through technology or inventory rebates

#Empowerment+

We believe that you should understand, decide and control how your data is used to deliver personalised brand experiences.

  • We help you take ownership of data and technology through a direct relationship with tech providers and the unbundling of services

  • We set up and run your DMP for you, or the best brandtech stack based on your needs

  • We help you internalise brandtech capabilities, keep abreast of innovations, and remain ahead of your competition

#Creativity+

We believe ‘data-driven’ goes hand in hand with ‘creative’ to drive better results. Creativity is crucial to design a good data strategy and inversely, data is the golden asset to guide successful creative development and execution.

  • We combine data science with media and digital expertise to create a new form of storytelling fueled by data

  • We design and build creative solutions to drive more people who matter to your online and offline points of sales, using first and third-party data

  • We adopt a “Start small / scale fast” approach

*BRANDTECH: the art of combining marketing and branding with the power of technology to help marketers build brands better, faster and cheaper.

Our services

From creating to sharing content, to targeting and measuring, technology is changing the world of communication. As automation, programmatic and artificial intelligence make their way into marketing, the need for expertisetransparency and empowerment has never been so critical. Learn here what we can do for you.

Data Strategist

Design the right approach to data-driven marketing

Media Advisor

Increase programmatic budgets across online and offline channels

Data Architect

Build a lasting tech framework for agile marketing

Sales Enabler

Create a seamless shopping experience

Data Strategist
Design the right approach to data-driven marketing

Strategy & Data

We define priority use cases for your business* by leveraging data, to create synergies between digital and physical touchpoints. We help you design tomorrow’s customer journeys.

Action plan & Organisation

We design the right tools to respond to the multichannel customer behaviours. E.g., decide whether to internalise specific competencies, define detailed roadmaps to win buy-in from teams.

55 Data Academy

We empower your teams with first-class training from data experts. We help you increase accountability and efficiency by establishing a widespread data-driven culture.

 

*We work with clients from all verticals, but have a particularly deep experience within the following verticals:
Automotive • Luxury • CPG • Telco • Financial Services

Want to know more?
Get in touch with your team.
Contact
Media Advisor
Increase programmatic budgets across online and offline channels

Audience analytics, intent modeling & programmatic planning

We use data science to improve your targeting strategy with insights that translate into actionable segments; we design data programs with the right third-party data providers for even better results.

Media transparency & attribution modeling

We evaluate the performance of your media mix and improve your ROI. We measure each of your channel’s contribution to get a clear view of customer journeys with the right attribution model.

Digital Impact Measurement

We measure the impact of digital on actual sales. We determine how much of your sales, both online and in-store, is influenced by paid, earned or owned media online.

Want to know more?
Get in touch with your team.
Contact
Data Architect
Build a lasting tech framework for agile marketing

DMP & AdTech design

We pick up the reins of your DMP and/or AdTech stack to make precision targeting decisions. We bring marketing scenarios to life by turning data into actions and sending the right data to the right platforms.

Ongoing segmentation & budget allocation

We monitor campaign performance to update and build new targeted customer segments, and adjust investments for increased marketing efficiency. We help you improve communication to influence people’s behaviours continuously.

Operational & C-suite reporting

We build powerful reporting interfaces to share insights across your organisation. We increase accountability with a common view of performance based on reliable, understandable data.

Want to know more?
Get in touch with your team.
Contact
Sales Enabler
Create a seamless shopping experience

E-commerce efficiency

We grow online revenue with data-driven merchandising and personalization. We predict the level of sales to expect from online channels and where to start if you’re still considering whether to jump in.

Online-to-Offline acceleration

We leverage geolocation, bots and other innovations to drive traffic in store. We help you build a seamless brand experience to increase sales and improve customer loyalty.

In-store analytics & conversational commerce

We push analytics beyond digital to understand drive-to-store and in-store behavior. We leverage beacons, messaging and IoT opportunities to improve shopping experience and increase sales.

Want to know more?
Get in touch with your team.
Contact

About Us

DoubleClick+

55 is a Certified Marketing and Sales Partner for DoubleClick – one of the world’s most advanced platforms for the buying, management and measurement of digital advertising.

We specialise in data services, which means that we complement our clients’ media and creative agencies and help power them to more efficient and targeted campaigns thanks to data. Click below to discover our references and learn more.

 

Google - DoubleClick Certified Marketing Partner Badge - Horizontal White

Learn more

Google Analytics 360+

55 is a Google Analytics 360 Sales Partner, in addition to being a Certified Google Partner for DoubleClick, Google Cloud Platform and the Google Premier program.

Google Analytics 360 is the fully integrated toolset that enables the complete management of advertising and marketing performance. At 55, we believe that building and deploying the ideal strategy requires an objective partner. Discover our services and our references.

 

Google - Analytics 360_Certified_Partner_Badges_SERVICES+SALES_RGB

Learn more

Facebook / Atlas+

As Facebook relaunched Atlas focusing on people-based measurement, we were among the first to test what has become a benchmark for cross-device and cross-channel attribution.

Measure the impact of mobile and digital on in-store sales, switch from cookie- to people-based marketing. Our teams can help you from tracking campaigns with Atlas to leveraging Facebook Custom Audience’s targeting, or boosting engagement with Messenger.

 

tictac_minions1

Read the Minions case study

Download the case study

Oracle Marketing Cloud+

As Adtech and Martech converge, Oracle Marketing Cloud’s analytics, marketing automation and 3rd party data integration capabilities prove to be among the most powerful on the market.

From assessing technical needs to implementing Bluekai’s DMP or Maxymiser’s testing solution, we can help you set up and operate Oracle Marketing Cloud, and make the most of Oracle’s Audience Data marketplace to enrich your data.

oracle-gris

Adobe Marketing Cloud+

We watched the rapid development of Adobe Marketing Cloud into one of the most comprehensive, robust stacks on the market, and are proud to be among their trusted partners.

If you’re looking to make the most of 1st party data, we can help you leverage Adobe’s suite of seamlessly integrated marketing solutions. Use Analytics, Target and Audience Manager to launch efficient, personalised campaigns. From appraising your needs to operating your DMP, we can guide you towards full ownership of your data.

adobe-gris

Krux+

If you’re looking for a complete vision of users across devices and a user-friendly interface to create powerful segmentations and gain rich insights, let us help you get started with Krux.

Salesforce’s DMP bridges the gap between Adtech and Martech. Advanced data collection capabilities in a powerful interface providing detailed insights. Efficient combination of first, second and third party data. We can help you walk the path to Krux’s people data activation.

krux-gris

In-house tech: we make it happen

We partner with the best tech vendors to help you navigate the Adtech and Martech landscape. Because we believe that technology should free your mind and time instead of giving you headaches, we’ve developed of productivity tools, based on our experience working with global brands with complex ecosystems to speed up and streamline the set-up of technology.

Tracks is our automated tagging interface that significantly cuts the average duration of project tracking set-up by 3. In addition to robust KPIs, it lets you create segments on-the-fly.

Tagscan is our automated tagging quality control solution. Our scanning bot reduces the number of tracking errors to nearly zero, with no human resource required.

Raw Data gathers data at the most granular level to make your fanciest goals of real-time personalisation marketing and CRM scenarios possible. 
Macro Report collates data from any source and automates the creation of customised reports that can then serve for specific analyses, or to build our reporting interfaces for both C-level executives and operational teams.

Clients

Our clients

Industry verticals

  • Automotive

    • Citroën
    • Dacia
    • Europcar
    • Peugeot
    • Renault-Nissan
    See all Close
  • Cosmetics

    • Biotherm
    • Clarins
    • Clarisonic
    • Guerlain
    • Lancôme
    • L'Occitane en Provence
    • L'Oréal
    See all Close
  • Food

    • Bel
    • Danone
    • Ferrero
    • McDonald's
    • Nespresso
    • Nestlé
    See all Close
  • Banking, Insurance & Finance

    • AXA
    • BNP Paribas
    • Carrefour Banque
    • Cétélem
    • La Mutuelle Générale
    • LCL
    • MAIF
    • MMA
    • Sofinco-Finaref
    See all Close
  • Luxury

    • Armani
    • Balenciaga
    • Baume & Mercier
    • Boucheron
    • Cartier
    • Hennessy
    • IWC
    • Jaeger Le Coultre
    • LVMH
    • Marc Jacobs
    • Montblanc
    • Panerai
    • Piaget
    • PUIG
    • Richemont
    • Roger Dubuis
    • Saint Laurent
    • Vacheron Constantin
    • Van Cleef & Arpels
    • Veuve Clicquot
    See all Close
  • Media, Local & Entertainment

    • Bouygues Immobilier
    • Condé Nast
    • Le Monde
    • Ouest France
    • SeLogerNeuf.com
    • Smartbox
    • SMZDM
    • Solocal
    • Vivastreet
    See all Close
  • Retail

    • Darty
    • Lacoste
    • Lane Crawford
    • Maisons du Monde
    • ParknShop
    • Pimkie
    • Sarenza
    • Vente-Privée
    See all Close
  • Healthcare, Energy & Government

    • Direct Energie
    • Engie
    • Pfizer
    • Schneider Electric
    • Total
    See all Close
  • Technology

    • Blablacar
    • Bouygues Télécom
    • Hewlett Packard
    • Huawei
    • Orange
    • SFR
    See all Close
  • Travel

    • Accor
    • Air France
    • B&B Hôtels
    • Cathay Pacific
    • Disneyland Paris
    • Ibis
    • Mercure
    • OuiBus
    • Pullman Hôtels
    • Sofitel
    • Voyage-privé
    See all Close

Team

  • From 5 years working as a consultant, this bearded man has kept a sense of commitment, and a love for cufflinks. Paul fell in love with Digital Analytics just as he fell for board games in his childhood.

    Paul Data Insights Manager
  • From Autonomy to Verity, EDF to Google, Jeff’s faith into the most exciting web technologies has never faltered. Today he leads our stellar cast of engineers in search for data of the purest quality.

    Jean-François Chief Technical Officer
  • Sébastien Pratice Leader
  • Aurélien Data Analyst
  • Soon to graduate from ENS Cachan in Applied Mathematics, Romain joined fifty-five to build predictive models, eat bananas, and play foosball.

    Romain Data Scientist Lead
  • After 5 years’ experience at L’Oréal and LVMH, this former visual merchandising expert has found new challenges switching from physical to digital retail, and expanding from Asia to global markets.

    Xiaoyan Consulting Manager
  • Carolyn Senior Data Analyst
  • Marie Senior Data Analyst
  • After completing a Master’s degree in digital marketing, Zineb decided quite naturally to enter the digital world.
    This fitness practitioner joined the Trading Desk team with high levels of energy and motivation.

    Zineb Senior Media Trading Specialist
  • Marion Senior Data Analyst
  • After 6 years spent at AT Internet, Marjorie joined fifty-five to improve her Web Analytics skills. A great horse rider, she will get your technical teams galloping.

    Marjorie Senior Analytics Expert
  • Bruna Data Project Lead
  • Freshly graduated from ESSEC, Pauline spent a year in Market Research in Boston, where she became fond of data. Next thing, she was joining fifty-five’s consulting team.

    Pauline Senior Data Analyst
  • If you are passionate about the internet revolution, digital marketing and big data, if you are creative yet methodic, always eager to learn and build, take a look at our job openings!

    Sergei Have you got talent? Join fifty-five
  • Gautier is an EDHEC graduate. He first started at Ernst&Young. Then his faith into web analytics led him to join fifty-five’s consulting team.

    Gautier Data Project Lead
  • Quentin Data Analyst
  • Samboy Practice Leader
  • A graduate from the University of Sydney, Kristina founded an eCommerce website before joining IBM where she discovered her passion for Big Data. Eager to learn more, she joined fifty-five.

    Kristina Data Project Lead
  • Renaud Tag Specialist
  • Laurent Data project lead
  • Julien is passionate about the web ecosystem; he joined 55 after working at Fnac. A fond traveler at heart, he will take special care of your international campaigns.

    Julien Senior Media Trading Specialist
  • Clémence Data Analyst
  • Jiyu R&D Engineer
  • Benoît was rerouted several times before landing at 55 – first from Law to Business at EM Lyon Management School. After a first stop at Rocket Internet, he followed the Data itinerary. Direction: route 55.

    Benoît Senior Data Analyst
  • Zacharie Data Analyst
  • Aymeric Data Analyst
  • This technology veteran was around for the millenium’s first wave of tech startups, he even remembers using Netscape and Napster. He now puts all this experience to good use at fifty-five.

    Baptiste Technical Project Manager
  • Benaouda Tag Specialist
  • During his 10+ years experience, Pierre held leadership positions in marketing, sales, and strategy at companies such as Microsoft and Canal+. He is a Polytechnique and Telecom Paris graduate.

    Pierre Managing Director, France
  • Anaïs graduated from ESCP Europe, started working in Berlin before moving back to Paris. After doing some time in finance and the IoT industry, she joined the consulting team at 55.

    Anaïs Senior Data Analyst
  • Claire Data Analyst
  • Arnaud worked at Havas & Monster before joining Google as Director of Strategy & Operations for Southern Europe from 2005 to 2010. fifty-five is the #3 start-up he founded.

    Arnaud Co-founder, Managing Partner
  • After graduating from EDHEC and the London School of Economics, Samy worked as a Consultant at Deloitte. This basketball fan then joined 55 to bring his A-game to the data analysts’ roster.

    Samy Data Project Lead
  • Graduating with a degree in Brand Strategy, Morgan worked for ad and web agencies. He developed his passion for digital media from his experiences in Montreal and Shanghai before joining 55.

    Morgan Senior Media Trading Specialist
  • An HEC graduate, he cut his teeth at Arthur Andersen before working for AREVA and discovering Silicon Valley. Wanting to live the startup life in the heart of Paris, he joined the fifty-five adventure!

    Fabrice CFO
  • Working at ADIT on business modelling missions, this HEC Paris & Telecom ParisTech alumnus gained an acute knowledge of e-retail, which he puts to good use as Data Quality Lead at 55.

    Réda Data Quality Lead
  • Matthieu Data Analyst
  • Richard Managing Director UK
  • Freshly graduated from HEC Paris and Ecole Polytechnique, Christophe founded a crowdfunding platform, before joining 55 to pursue his passion for data.

    Christophe Senior Data Analyst
  • Edouard worked at Fnac and Accor before joining us. Not only is he an FBS graduate, he was also trained in a gastronomic restaurant while studying Tourism, so he can help you select a good vintage wine!

    Edouard Data Project Lead
  • Andréa Marketing Specialist
  • Laurent spent many years at Keyade before becoming Director of Search at KR Media. This kung-fu fighter and accomplished yogi joined fifty-five in 2011 to develop the Media offer.

    Laurent Media Manager
  • A former consultant for IBM in the retail banking sector, Kim joined fifty-five in the early years. Her background includes Advanced Computing at Imperial College and E-Business at HEC Business School.

    Kim Head of Consulting UK
  • Kevin Analytics Expert
  • Kamil Tag Specialist
  • Guillaume Senior Data Analyst
  • Bassem Senior R&D Engineer
  • After several years working in the telecommunications sector, Sigbjørn joined fifty-five’s R&D team to develop our real-time solutions, as well as to reinforce the bike team.

    Sigbjørn Head of Technical Stream
  • Grégoire Senior Data Analyst
  • Audrey graduated from HEC Paris, started her career at Facebook Dublin, made a move to entrepreneurship before understanding that data was to rule her world – pretty surprising for a former Arts student.

    Audrey Consulting Manager
  • Ginette is from Venezuela, but Spanish is not her only language. This polyglot holds an M.A. in Languages & European Management and lived in the U.S. & Germany before settling down with us at 55.

    Ginette Media Trading Expzer
  • After graduating from Assas Law University and Audencia Business School, our former slam poet Victor chose data as his new field of expression.

    Victor Data Analyst
  • Sylvie Media Manager
  • Tiyab is a frontend and backend developer from West Africa. He loves thinking out of the the box to innovate and build things from scratch, to solve all kinds of problems and create amazing stuff with technologies.

    Tiyab Senior R&D Engineer
  • Hichem started in strategy consulting at OC&C after graduating from Centrale Paris. Fond of diving, he took a leap and plunged into data in 2013.

    Hichem Consulting Manager
  • Following an internship at Mesagraph, Jérémy graduated from Cranfield University where he studied technical computing and distributed systems. He joined the R&D foosball team at 55.

    Jérémy Senior R&D Engineer
  • Charlotte Data Analyst
  • Elsa developed her passion for digital after several years working in webmarketing. She managed to combine passion and work by joining 55. She holds a degree in foreign languages and an MBA in E-business.

    Elsa Senior Media Trading Specialist
  • Jean-Hubert started his career at Accenture, then Renault, before joining 55 to help automotive players better embrace digital transformation.

    Jean-Hubert Practice Leader
  • After 10 years in French equity sales at Deutsche Bank, Mathilde decided to downsize to smaller companies: Titouan Lamazou, Wincomparator, then finally she joined fifty-five as our super-hero.

    Mathilde Administrative & HR Senior Manager
  • Nicolas Data Analyst
  • Jean-Baptiste is an ESCP Europe graduate, with marketing experience working at Ubisoft and Canal+. In search for new horizons, this young Breton headed towards data and landed fortunately at fifty-five.

    Jean-Baptiste Senior Data Analyst
  • Timothée Data Analyst
  • After graduating from the Beijing University of Technology, Meng completed his education at EFREI in Paris. He’s been part of the Product team since 2010.

    Meng Senior R&D Engineer
  • Charles Data Analyst
  • This EDHEC graduate started working in financial markets before venturing into a Rocket Internet startup. Being a foodie, he joined 55 to cook your data with love and spice up your business.

    François Data Analyst
  • Bridget Data Scientist
  • After graduating from EDHEC, with stints in Sao Paulo, DC, and SF, Cédric settled down in Hong Kong in 2010. Creator of the local chapter of the Founder Institute, Cedric leads 55’s journey in Asia. Zai Tien!

    Cédric Head of Hong-Kong Office
  • After graduating from ENSAM and ESSEC, Benoît spent over two years in Asia in strategy consulting and finance before coming back home to join our consulting team.

    Benoît Consulting Manager
  • Zoe Expertise & Innovation Manager
  • As a HEC graduate with a passion for cinema, Claire spent a year working in the Media & Entertainment industry, before specialising in managing new technologies.

    Claire Business Operations Lead
  • Zhibo, a computer science graduate from JILIN university, came to France to study multimedia at UFC. Now he’s a Senior Tag Specialist at 55 where he always finds someone to play basketball and DOTA.

    Zhibo Analytics Expert
  • Alexandre Senior Tag Specialist
  • After a few years working as front-end developer, Guillaume joined the world of data to share his expertise with us and take up new challenges.

    Guillaume Senior Tag Specialist
  • Julien R&D Engineer
  • Graduating from Telecom Bretagne, Charlotte spent over 8 years in a consulting firm specialised in Telecom, Media & Internet. She joined fifty-five in 2014 to lead the Business Operations team.

    Charlotte Head of Business Operations
  • Asha Data Analyst
  • With multiple degrees from prestigious institutions (ENS Cachan, HEC Paris), this enthusiastic linguist started working at Google in Sydney before joining fifty-five in its early days.

    Lan Anh Marketing Manager
  • Aurélien Tech Wizard
  • Kevin Analytics Expert
  • Graduating from INSAT Tunis, Mohamed Ali joined 55 after demonstrating his skills during an internship. Despite his passion for soccer, he didn’t make it past the 1/4 finals of our foosball world cup.

    Mohamed Ali Senior R&D Engineer
  • Passionate about digital and measurement challenges, Mike spent over 10 years in media agencies leading the Data & Analytics departments. Looking for the next data challenge, he joined our media expert team.

    Mike Head of Media E&I, France
  • After 5 years at Google, Serge co-wrote the 1st French book on Google Analytics and co-founded Wasabi Analytics. He joined fifty-five in 2010 and is now head of the data collection team.

    Serge Head of Product & Data Insights
  • Rata Data Scientist
  • After graduating from ESCP Europe, with majors in innovation and rowing, Alice first joined an advertising agency… and quickly landed at fifty-five, with the firm belief that it’s all about data.

    Alice Senior Data Analyst
  • After working for five years in an advertising agency, Chloé secretly dreamed of joining the media wonderland. Joining 55 in 2015 has allowed her to nurture her two passions: the digital world and gifs.

    Chloé Media Trading Expert
  • Pierre-François Senior Data Analyst
  • A graduate from INTEC PARIS, Stéphanie has worked as an accountant for more than ten years in different industries, before jumping onboard the Big Data ship. She joined the 55 team in 2015 to keep track of our figures.

    Stéphanie Accounting Manager
  • Jonathon Data Project Lead
  • Marine Data analyst
  • An ESSEC graduate, Gaelle has worked for the big ones (Microsoft, Google) in Paris, London and Dublin, before landing a job at 55 and choosing to join the data crew.

    Gaëlle Senior Data Analyst
  • Claire-Marie Senior Data Analyst
  • Charles graduated from HEC Paris and Sciences Po, and first tried his hand at Finance and Law. After an experience at Rocket Internet in Asia, he decided to get serious about data and joined 55.

    Charles Senior Data Analyst
  • Nicolas started at Vivendi Universal, before moving on to Photoways. A graduate from ESCP-Europe, he becomes Head of the YouTube & Display team at Google, before co-founding fifty-five.

    Nicolas Co-founder, Managing Partner
  • With degrees from ENSAM and Edinburgh University, this keen swimmer dived into his entrepreneurial adventures by founding Trustfer, before turning his attention to the vast digital oceans at fifty-five.

    Issam Data Project Lead
  • Hugo graduated from EM Lyon and joined Google’s Sales then Operations teams. We’re not sure where he’s the most qualified: digital media, wrestling, or quaint forgotten music hits?

    Hugo Media Technologies Director
  • Can Data Insights Manager
  • After working in marketing at LVMH, this HEC Paris graduate became obsessed with things digital, data and optimisation. An indefatigable world traveller, Elodie finally settled down in Paris and joined 55 adventure as a consultant.

    Elodie Senior Data Analyst
  • Jules Data Analyst
  • François Product Manager, Mobile & Messaging
  • After a few years in management control, Claire decided to join the world, the wide and the web: she started by creating a website on nomad travelling before joining 55 as a web developper.

    Claire Senior Tag Specialist
  • This Scottish academic holds 2 M.A.s and co-wrote the first French user guide to Google Analytics. After leaving Google and a short stop at Keyade, he co-founded fifty-five.

    Alan Co-founder, Data Insights & Analytics Director
  • Audrey Data Analyst
  • Alice Senior Data Analyst
  • Leo Data Analyst
  • Albérique Data Project Lead
  • Etienne Media Analytics Expert
  • Nicolas Consulting Manager
  • Matthieu joined 55 following a meandering route: BSc in Sports studies, MA in Communication/HR, event planning… Today this inveterate tennisman has one goal: make 55ers happy!

    Matthieu HR Specialist
  • Tristan Data Analyst
  • Guilhem Media Trading Specialist
  • Ludovic Senior Data Analyst
  • Lycos, Infonie, Egg then Google, where he was Head of Strategic Partnerships for Southern Europe: the Internet has no secrets for Jean.

    Jean Co-founder, Managing Partner
  • After working in Marketing and Management Consulting, this Franco-British citizen graduated from the University of Bath and ESCP Europe joined 55 to learn the language of data.

    Nina Senior Data Analyst
  • Hippolyte started working at PayPal and in the start-up scene before joining fifty-five’s Business Operations team. This HEC Paris graduate aims to bring the agency’s soccer team to the top.

    Hippolyte Business Operations Lead
  • Florence Senior Data Analyst
  • Mats has over 20 years experience in the Internet industry. After graduating from HEC Paris, he started out in marketing at L’Oréal. He was Google’s Managing Director for Southern Europe from 2004 to 2010.

    Mats Co-founder, CEO
  • After coming to and fro across the Atlantic ocean working in digital marketing, Elsa came onboard our consulting team. She’s a graduate from ESCP-Europe.

    Elsa Senior Data Analyst
  • Kristina Data Analyst
  • After graduating with a B.A. in Communication and HR in Morocco, Marwa set out to conquer the Eiffel Tower with an M.A. from INSEEC. Freshly graduated, she joined the fifty-five family in 2014.

    Marwa Senior Media Trading Specialist
  • Thomas Media trading Specialist
  • After several jobs in Marketing, including one in Brazil where she learned Portuguese, Mathilde developed a passion for tech. Gaining a Masters in Web Marketing, she joined 55 as a Media Specialist.

    Mathilde Senior Media Trading Specialist
  • Nicolas has been a consultant for 10 years, first in acquisition, then in data analysis. He joined 55 in 2015, as Data Insights Manager and Adobe Marketing Cloud expert.

    Nicolas Data Insights Manager
  • After 8 years as marketing & BI manager at Delamaison, a French Home & Garden pure player, Ludovic joined fifty-five for a deep dive into his favorite subjects: e-commerce & big data.

    Ludovic Senior Product Manager
  • Pei worked 5 years at Keyade as SEM & Training Manager before joining fifty-five. She holds a degree in French literature from Sun Yat-sen University (Guangzhou) and a Masters in Economics.

    Pei Head of Media E&I
  • &
    you?
  • François Costa de Beauregard Program Manager

    After graduating from Sciences-Po Paris and Paris Dauphine University, François started working at L’Oréal before changing careers and joining Google where he was in charge of the retail accounts. He then put his expertise in SEM and web analytics to the service of Keyade and participated in the creation of Keymetrics, the agency branch specialized in web analytics and web testing.

  • Arnaud Massonnie Managing Director, Engineering, Product & Operations

    Arnaud started working at Havas Interactive, the Vivendi group’s internet lab, before becoming Monster.com’s Marketing Director in France. He then developed De Agostini Atlas’s e-learning division. During these busy years, this tireless EDHEC Business School graduate also managed to found 2 start-ups, including a social network later sold to Le Figaro group. In 2005, he joined Google to be Head of Sales Operations for Southern Europe.

  • Jean Neltner JWIN Laureate

    A true expert in online business development, Jean has worked in all sectors: finance, technology, CPG, B2B, etc. Before co-founding fifty-five, this EM Lyon Business School alumnus participated in the rapid growth of the Internet sector as Business Development Director at Lycos, Infonie and Egg. He then became Head of Strategic Partnerships for Southern Europe at Google, where he met his future partners.

  • Nicolas Beauchesne Managing Director, Business Development & Staffing

    Over ten years in the Internet sector turned Nicolas into an expert in new ad formats and e-commerce. He started at Vivendi Universal after graduating from ESCP Europe, before becoming Deputy Executive Director at Photoways.com. He then joined Google, where he developed the Adwords program in the media and entertainment sector, before becoming Head of Media Solutions to coordinate the launch of the YouTube and Google Display program.

  • Mats Carduner CEO

    Mats's journey online began in 1995: after working at L’Oréal in the Consumer Division, he joined Infonie, Havas Interactive Publishing, Monster, and then Google, where he was Managing Director for France & Southern Europe from 2004 to 2010. These busy years did not weaken his taste for entrepreneurship; in addition to fifty-five, this HEC Paris graduate also co-founded Coopt In, a social network later sold to Le Figaro group.

  • Alan Boydell Data Insights Director

    In his many years as Google Analytics Manager for Southern Europe, Alan became a well-recognized expert in web analytics and testing. This Scottish academic with two M.A.s to his name is the author of the blog “The Analytics Factor”, and co-wrote the first French user guide for Google Analytics (Pearson 2012). He left Google to found Keymetrics, Keyade’s branch specialized in web analytics and testing before co-founding fifty-five.

  • Antoine Denoix Program Manager

    After graduating from HEC Paris, Antoine started working in the insurance sector before joining the Entertainment company Pathé. He then became part of the YouTube and Display team at Google and wrote a book on affiliate programs: L’Affiliation : bâtir, administrer et réussir un programme efficace (Dunod 2010). Drawing on his consulting experience at fifty-five, he published a second book: Webanalyse, des données à l'action (Dunod 2013).

55 was founded in 2010 by the former senior management team members of Google Europe. We have grown rapidly from a startup into a 150-employee business with a presence in Paris, London, Shanghai, New York and Hong Kong – helping brands leverage data and technology to drive better, faster, cheaper marketing.

Why 55? Because in the physical world, 55% of people entering a store leave having purchased something – that’s far more than visitors on e-commerce platforms. Yet digital is not competing with, but rather completing – and even augmenting – the traditional shopping experience. Our brand is a reminder of the gap that used to lie between both worlds, and of the synergies awaiting those who embrace the brandtech revolution.

We are a proud member of You & Mr Jones, the world’s first brandtech group, since 2016.
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News & Events

Events

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  • Let’s talk attribution with 55 x Facebook, London

    We will be co-hosting this exclusive round-table event with Facebook’s global measurement team, to present our Lacoste ROPO case study.
  • Dmexco, Cologne

    Dmexco is the global business and innovation platform of the digital economy, where most of our tech partners are.
    Richard Wheaton, Managing Director UK at 55, will be attending.
  • DoubleClick Certified Marketing Partner Event, Hong Kong

    We are proud to be a DoubleClick Certified Marketing and Sales Partner and we will be happy to meet you at this innovative event hosted by Google.
    Cédric Delzenne, Head of Hong Kong office, will be sharing our best-in-class DoubleClick case studies.
    Please let us know if you want to receive an invitation.
  • DataCamp 2017, Hong Kong

    This year, 55 is launching the first edition of DataCamp: an unconference, deliberately held for and by people who have the passion to learn and share their knowledge on data and web analytics.
    Come to speak your mind, share your ideas, and have fun around drinks and snacks.

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Jobs

fifty-five is growing fast, come and join us! If you’re passionate about data and the brandtech revolution and want to be part of it, have a look at our openings below and get in touch. We’re always looking for new talent!

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